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Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of AUDI AG's predecessor, Auto Union, from Daimler-Benz.[11] Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.

The company name is based on the surname of the founder, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".


Audi MediaCenter

  • It is the only comparison with the competition before the ABB FIA Formula E Championship starts its new season in mid-December: Until coming Friday, all eleven teams are meeting for the official pre-season tests of the racing series in Valencia. On the occasion of the test Audi unveils the liveries of Daniel Abt and Lucas di Grassi’s all-electric Audi e-tron FE05 cars to media and fans. read on

  • AUDI AG and the European Dealer Council exchange views on the future business model and discussed growth areas at the conference of the European Dealer Council today (Wednesday). When the new contracts take effect on April 1, 2020, the new AUDI sales strategy will begin, fundamentally changing the sales model and making it fitter for the future. The focus is on online sales, new sales formats and mobility concepts, digital services and the used-car business as potential drivers. read on

  • The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018. read on

  • Audi Sport customer racing experienced a first-rate weekend with its customer racing teams. In GT3 racing, the customers recorded championship successes in Australia and New Zealand, the GT4 race car prevailed over the competition in France and the TCR model in North America. read on

  • On its way to a sustainable future worth living, Audi is stopping off at the One Young World Summit 2018 in The Hague together with committed employees and external scholarship holders. From October 17 to 20, the young people there will discuss concepts for improved sustainability, education and environmental protection with a further 1,500 participants from a total of about 200 countries. The Audi Environmental Foundation will later turn selected ideas into reality worldwide. read on

  • As one of the first automobile manufacturers worldwide, Audi plans to apply machine learning (ML) in series production. The software Audi has developed recognizes and marks the finest cracks in sheet metal parts – automatically, reliably and in a matter of seconds. With this project, Audi is promoting artificial intelligence at the company and revolutionizing the testing process in production. read on

  • In front of an impressive crowd, René Rast won the season’s last two DTM races as well. As a result, the Audi driver, behind Gary Paffett (Mercedes-Benz), still secured a runner-up finish in the championship. With six victories in a row he is the new DTM record holder. read on

  • In the FIA World Rallycross (World RX) season’s penultimate round at the Estering near Buxtehude, Mattias Ekström and Andreas Bakkerud in positions two and three celebrated the first two podium finishes in a single event for EKS Audi Sport in the 2018 season. In summer-like temperatures, Ekström in the Audi S1 EKS RX quattro only had to admit defeat to World Champion Johan Kristoffersson by 1.849 seconds. read on

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