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Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of AUDI AG's predecessor, Auto Union, from Daimler-Benz.[11] Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.

The company name is based on the surname of the founder, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".


Audi MediaCenter

  • With a unique activity, the employees at Audi’s Ingolstadt location celebrated Audi’s triple title win in the 2019 DTM and the successes of Audi Sport customer racing in the GT category: for the first time ever, race cars were driven through the production halls of the Ingolstadt plant on such an occasion. read on

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  • With the new A8 L 60 TFSI e quattro (combined fuel consumption in l/100 km*: 2.7 – 2.5 (87.1 – 94.1 US mpg); combined electric power consumption in kWh/100 km*: 21.2 – 20.9; combined CO2 emissions in g/km*: 61 – 57* (98.2 – 91.7 g/mi)), Audi is offering its customers electric driving in the luxury class for the first time. The combination of plug-in hybrid drive and intelligent drive management allows distances of up to 46 kilometers (28.6 mi) (measured in accordance with WLTP) to be covered with electric drive alone, turning a large portion of daily journeys into an emissions-free and nearly silent driving experience. The system power of 330 kW (449 PS) and system torque of 700 Nm (516.3 lb-ft) ensure impressive vehicle dynamics. read on

  • At Valencia, the new Audi e-tron FE06 is meeting with its competitors for the first time this week: until Friday, all twelve teams will continue the joint test, before the new season kicks off in Diriyah (Saudi Arabia) on November 22 and 23. read on

  • On the second weekend in October, Audi Sport customer racing together with its customer teams celebrated a total of eight title successes worldwide, in the United States, France, Italy and the Central European region. read on

  • “Interessieren – Informieren – Ausprobieren” (Interest – Inform – Try it out) – that is the theme of the come with me program. Audi has been supporting the initiative to get school students interested in technology for a decade now, and around 500 young people from schools in the region have so far taken part in the Audi project. The initiators, the Bavarian Employers’ Associations for the Metalworking and Electrical Industries (bayme vbm e. V.), honor the brand with the four rings and other companies on Thursday for their long-standing cooperation. The anniversary event will be hosted by Audi. read on

  • The Four Rings closed September with deliveries up 4.5 percent year-on-year. Last month the company delivered around 145,400 units. The picture was mixed among the core regions: While deliveries in Europe (+33.1%) increased sharply due to prior-year effects, the figures for deliveries in North America (-13.8%) and China (-3.3%) were down year-on-year. Since January the carmaker delivered around 1,357,100 premium automobiles to customers, reducing the cumulative decline to 3.6 percent. read on

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